Marketing Consulting

Energizing existing markets and opening new ones!

For the launch of a new and innovative product, we created a scientific advisory board including early adopters in order to launch a peer-to-peer based marketing effort.

Our goal was to fill all information channels serving this market with positive messages form the experts, thought leaders and trend setters in this market.

Bringing a new technical product to market is quite difficult requiring multiple approvals from a wide variety of stakeholders in the acquisitions process.

We fielded awareness and perception surveys of all stakeholders and charted a path to demonstrate that the new product filled a well-defined need and could rapidly achieve a return on investment.

This effort turned the new product into a $100 million device in just few years of launch!

MRNA firmly believes in peer-to-peer advocacy and persuasion. We have recruited Key Opinion Leaders within communities to carry our clients’ messages and to build markets in medical diagnostics, surgical implants, imaging technologies, research tools and financial services.